Diffusion in the medias (Colombia, 2005)

The objective was to socialize the information on the Charter and to reveal the event of May 27, 2005. The main activity consisted in reaching the medias of the city to inform them on the Charter and the event, defining thus the importance of the activity and highlighting its projection rather than its possibility. We handed to each journalist concerned:
the prospectus of the event
information on the Charter of Human Responsibilities
symbolic objects to use during the event: a decorated candle and seeds.
a personal letter aiming to reach enough means for the diffusion of this information Also a phone call and a personal visit.

All these steps helped reinforcing the importance of the Charter process in the long term. As a result, we have participated in 6 radio programmes and 4 television programmes.

The only difficulty was to attract enough interest on the importance of the Charter of Responsibilities event, as a stronger element than simple news for the city, and to insist for this reason on covering it. This difficulty was increased by the visit of President Alvaro Uribe at the same date, to which the medias had to give priority.


Início A Carta Histórico e características Textos da Carta A Cross-cultural and Multilingual Process Que é novo? Atividades Atividades regionais Intercultural Research Group Atividades globales Temas fortes Militares e responsabilidade Mulheres e responsabilidade Empresas e responsabilidade Meio ambiente e responsabilidade Culturas e responsabilidade Governança, Direitos humanos, e responsabilidade Educação e responsabilidade Cultura de responsabilidade Art and responsibility Intercultural, diálogo e plurilinguismo Finança e responsabilidade Economia y responsabilidade Reflexões ... sobre o conceito de responsabilidade ... sobre a Carta das Responsabilidades Humanas Ferramentas para ação Audio & Video Cards, flyers... Interactive Documents Métodos Facilitar debates e oficinas construir uma rede Informar, educar Construir um processo de difusão Vínculos Quem somos? O Comitê Internacional de facilitação da Carta Encontro bienal dos membros do Comitê internacional da Carta Sobre este site
	EN ES FR PT outras línguas
	Início Atividades Atividades regionais América Latina Colômbia Relatórios Socialização da Carta das Responsabilidades Humanas Publicado em 23 de fevereiro de 2006 Traduções disponíveis em: Español (original) . français . Diffusion in the medias (Colombia, 2005) por Diego ESCOBAR
	The objective was to socialize the information on the Charter and to reveal the event of May 27, 2005. The main activity consisted in reaching the medias of the city to inform them on the Charter and the event, defining thus the importance of the activity and highlighting its projection rather than its possibility. We handed to each journalist concerned: the prospectus of the event information on the Charter of Human Responsibilities symbolic objects to use during the event: a decorated candle and seeds. a personal letter aiming to reach enough means for the diffusion of this information Also a phone call and a personal visit. All these steps helped reinforcing the importance of the Charter process in the long term. As a result, we have participated in 6 radio programmes and 4 television programmes. The only difficulty was to attract enough interest on the importance of the Charter of Responsibilities event, as a stronger element than simple news for the city, and to insist for this reason on covering it. This difficulty was increased by the visit of President Alvaro Uribe at the same date, to which the medias had to give priority.