Diffusion in the medias (Colombia, 2005)

The objective was to socialize the information on the Charter and to reveal the event of May 27, 2005. The main activity consisted in reaching the medias of the city to inform them on the Charter and the event, defining thus the importance of the activity and highlighting its projection rather than its possibility. We handed to each journalist concerned:
the prospectus of the event
information on the Charter of Human Responsibilities
symbolic objects to use during the event: a decorated candle and seeds.
a personal letter aiming to reach enough means for the diffusion of this information Also a phone call and a personal visit.

All these steps helped reinforcing the importance of the Charter process in the long term. As a result, we have participated in 6 radio programmes and 4 television programmes.

The only difficulty was to attract enough interest on the importance of the Charter of Responsibilities event, as a stronger element than simple news for the city, and to insist for this reason on covering it. This difficulty was increased by the visit of President Alvaro Uribe at the same date, to which the medias had to give priority.


Home The Charter History and characteristics Charter Texts A Cross-cultural and Multilingual Process What's new? Activities Regional Activities Intercultural Research Group Global Activities Central topics The military and responsibility Women and responsibility Companies and responsibility Environment and responsibility Cultures and responsibility Governance, Human Rights, and responsibility Education and responsibility Culture of responsibility Art and responsibility Cross-culturalism, dialog and multilingualism Finance and Responsibility Economy and Responsibility Think tank ... on the concept of responsibility ... on the Charter of Human Responsibilities Tools for action Audio & Video Cards, flyers... Interactive Documents Methods Facilitating debates and workshops Building a network Informing, educating Building a diffusion process Links Who are we ? The International Charter Facilitation Committee Biennial Meeting of the International Charter Committee Members About this site
	EN ES FR PT Other Languages
Socialization of the Charter of Human Responsibilities A forum-workshop to share experiences on the subject of responsibility Internal discussions Socialization Workshops	Home Activities Regional Activities Latin America Colombia Reports Socialization of the Charter of Human Responsibilities Published on 23 February 2006 Translations available in: Español (original) . français . Diffusion in the medias (Colombia, 2005) by Diego ESCOBAR
	The objective was to socialize the information on the Charter and to reveal the event of May 27, 2005. The main activity consisted in reaching the medias of the city to inform them on the Charter and the event, defining thus the importance of the activity and highlighting its projection rather than its possibility. We handed to each journalist concerned: the prospectus of the event information on the Charter of Human Responsibilities symbolic objects to use during the event: a decorated candle and seeds. a personal letter aiming to reach enough means for the diffusion of this information Also a phone call and a personal visit. All these steps helped reinforcing the importance of the Charter process in the long term. As a result, we have participated in 6 radio programmes and 4 television programmes. The only difficulty was to attract enough interest on the importance of the Charter of Responsibilities event, as a stronger element than simple news for the city, and to insist for this reason on covering it. This difficulty was increased by the visit of President Alvaro Uribe at the same date, to which the medias had to give priority.